Best
Profitable Niche For Blogging 2023
Are you thinking about starting a blog but not sure
which topics or niche to choose?
Choosing
the right niche for your blog makes it easier to create engaging content and
even make money online.
In this article, we’ll explain how to easily choose the best blogging niche that will eventually help you start earning online.
What is a Blog?
A blog is
a website that’s updated regularly with new pieces of content, which are
normally written articles. These are called “posts” and appear in reverse
chronological order, with the newest at the top of the list.
When blogs
first started, they were mostly personal diaries, sharing information on a
range of topics of interest to the person writing.
That’s
still how some blogs work today, but a large number of blogs now focus on
specific niches that interest the blogger and their target audience.
How to Make a Blog?
To start a
blog, you need three key things:
·
A domain name: the address of
your site (ours is wpbeginner.com)
·
Web hosting: online storage
for your site, so visitors can access it
·
A blogging platform: special
software that lets you easily create a blog without needing to do any coding
Normally,
a domain name costs around $15-20 per year and web hosting starts
from $7.95 per year.
When it comes to your blog platform, there are plenty of choices available, including many great free ones. However, if you want to make money from your blog in the near future, then WordPress.org is your best option. It is easy to use and comes with thousands of design options and add-ons. Most importantly, it gives you the freedom to monetize your blog in any way you want. check out how to create a blog on wordpress in 2023
Can You Really Make Money
Blogging?
Starting a
blog isn’t going to make you rich overnight, but you can definitely make money
blogging.
Many
popular blogs make money online using different methods. Often, this is
called “monetizing” your blog.
Smaller
blogs with a specific target audience can easily make a nice side income. Many
popular blogs make six and even seven-figure income
The following are just some of the most popular monetization
methods used by blogs all over the world.
Advertising: Running ads, often through an advertising network like Google
AdSense. Some bloggers sell ads directly to companies instead.
Sponsorship: Running sponsored (paid for) content from an advertiser.
This is often in the form of sponsored blog posts, but could also include
social media posts on Instagram or other social networks.
Affiliate marketing: Linking to products or services
that offer commission when someone clicks on your link and makes a purchase.
This is a great way to monetize your blog.
Digital products: By selling digital products like Ebooks, online
courses, printables, apps, software, music, and more. Digital products
generally have low overheads and can work for almost any niche.
Services: If you’re a writer, photographer, coach, or similar, that
can be a great way to monetize your blog. You might even start a blog to help
you market an existing service you offer, like logo design or freelance
writing.
Physical products: Although they have higher costs than digital ones,
physical products can be a great way to make money. It’s easy to add an
online store to your WordPress blog and start selling.
Things to Consider When
Choosing Your Blogging Niche
Many new
blogs die within a few weeks and most don’t even make it to a couple of months.
Whatever
blogging niche you choose, make sure you are genuinely interested in that
topic. This would make it easier to stick to it and keep yourself motivated.
It’s also
important to consider:
Do you know enough about your niche to be able to write
confidently? You don’t need to be an expert, but it’s best to start a
blog on a topic that you’re able to write about without having to do loads of
research.
Can you easily make money from your niche? While blogs on
all sorts of topics can and do make money, some niches are a lot easier to
monetize than others. A blog about a little-known or uninteresting topic might
not get enough readers to make much money.
Have you chosen an appropriately sized niche? It’s best not
to go too broad. If you’re aiming for an audience of “everyone”, you’re likely
to end up with “no one”. Try to find a sub-niche that’s a great fit for you.
Are you happy to have your name associated with your niche? While it’s fine
to blog anonymously if you want to, however you might find it
difficult to monetize.
Top Blogging Niches That
Will Make Money
You might
already have a topic in mind for your blog, or you might not have any ideas at
all. All the niches below are great ones to try, so long as you pick a topic
that you’re truly interested in.
These are all big, popular niches that have been around for years and that can make a lot of money.
1. Health and Fitness
Health and fitness are
huge topics, and you’ll definitely find an audience if you’re blogging about
something in this area.
Health and fitness is one of the most popular blogging niches.
It is a lucrative niche which means there are a ton of blogs that will be
competing with you.
The easiest way to build your voice is by narrowing it down to
your general interest.
There are lots of different angles that you could take:
·
A particular diet: paleo, gluten-free, raw food, 5:2, keto…
·
A particular type of exercise: running, weight-lifting,
CrossFit…
·
A specific audience: women, men, young, old, geeky…
·
A particular approach to health: homeopathy, acupuncture,
wellness…
·
Sharing your progress: if you’re on a health journey of your
own, you could update readers on that and share your lessons learned
2. Personal Finance
We all need money, and many of us want to earn more, spend less,
or save more. Blogs on personal finance have found huge audiences, and again,
there are lots of different angles and approaches you can take.
You might choose to write about:
·
Frugality: money saving tips, using coupons, anti-consumerism…
·
Investing: market tips, best index funds, angel investors…
·
Debt: paying it off, mortgages, student loans…
·
Budgeting: software, motivation, cost-cutting tips…
·
Sharing your progress: this is quite common with blogs that
focus on getting out of debt
3. Fashion
Fashion is another immensely popular blogging niche and one that
could be a great money-maker. It’s a particularly good fit if you love posting
on Instagram, which is where some fashion bloggers have become especially
influential.
Many
fashion blogs focus on the blogger and include lots of photos. If you want to
remain anonymous, or if you hate being photographed, then this type of fashion
blogging probably isn’t for you. Instead, you might want to blog about
particular trends within fashion, or share fashion-related news.
Although
you might associate fashion blogging with female bloggers, this niche isn’t
just for women.
There are
plenty of men’s fashion blogs (often called “men’s style”) out there too. These
tend to focus more on tips and product suggestions than on personal photos.
4. Lifestyle
What’s the “lifestyle” niche in blogging? It can be a little
confusing if you’re new to blogging, so let’s break it down.
Lifestyle
means writing about a range of different topics that are connected through
having the same audience.
For
instance, you might have a lifestyle blog where you write about food, fashion,
and motherhood. The connection is that you’re writing for women in their 30s
and 40s who want to eat well and look great while raising young children.
Alternatively,
you might have a lifestyle blog aimed at single women that focuses on travel,
beauty, and hair. Or you might have a blog aimed at men aged 20 to 40 that’s
all about style, fitness, and music.
The mix of
topics is up to you, but it’s important to make sure your blog has a very clear
brand to give it focus and direction.
Tip: Many fashion WordPress themes or fitness
WordPress themes can be a good fit for lifestyle blogs. As with fashion
blogs, design is really important in this niche, so invest in a premium theme
if you can.
5. Business and Marketing
There are loads of blogs out there that cover business and
marketing related topics. If you’ve been reading a lot about blogging, you
might feel like every popular blog talks about something to do with blogging,
marketing or building a business!
If you’ve got a business or marketing background, then starting
a blog in this niche could be a great idea. As with the other niches on our
list, this is a huge one, so you’ll want to find a clear focus and voice for
your own blog.
Depending on your expertise and interests, you might choose to
blog about:
·
B2B (business-to-business) marketing
·
B2C (business-to-consumer) marketing
·
Entrepreneurship: starting and growing companies
·
Small businesses: more and more people are moving into
self-employment, so this is a great area to target
·
A particular type of marketing or area of marketing: networking,
social media marketing, copywriting, direct response marketing
6. Technology and Gaming
The fast-paced technology niche is great for making money from
affiliate income, either directly from manufacturers and software companies, or
through a website like Amazon.
Your best monetization routes are likely to be through
advertising and affiliate marketing. Even if you’re not writing in-depth
product reviews, a technology or gaming blog will give you lots of chances to
link to products or software using affiliate links.
You might not be able to break industry news or share insider
information, but there are still lots of things you could write about in this
niche:
·
Specific equipment or gadgets: phone handsets, digital cameras,
fitness trackers, Chromebooks…
·
Games: for consoles, PCs, mobiles, Facebook…
·
Tutorials: either for a specific piece of software (e.g.
Photoshop) or more wide-ranging
·
Latest news: usually about a particular company or type of product
·
Technology or gaming for a specific demographic, such as teens
or boomers
7. Travel
The final niche on our list is travel. Again, it’s a hugely
popular niche, both with bloggers and with readers, and there are a lot of
different approaches you could take to build a successful blog.
Blogging about your own travels could be monetized through
affiliate links to hotels, recommended travel buys, and so on. It might even
give you opportunities for free vacations.
Great photos are, of course, an important part of your travel
blog. Even if you’re just writing about local attractions, people will want to
see pictures.
You could focus your travel blog by writing about:
·
Specific countries or continents: things to do, restaurants to
visit, ways to get around…
·
A particular type of traveler: families, solo female travelers,
digital nomads…
·
Travel deals: for flights, hotels, packages…
·
Your own travels: having a key theme or brand can make this
easier to monetize
Other Popular Blogging Niches to Consider
Of course,
these aren’t the only ones you could make great money from. There are bloggers
out there with successful blogs on almost any topic you could think of.
Maybe none
of the ideas we’ve looked at sound like a good fit for you. Don’t push yourself
to start a blog on a topic that you’re not interested in.
Here are
some other good options to try. They all have the potential to make plenty of
money.
Crafts Blog
If you
love to knit, paint, sew, make jewelry, or engage in some other type of craft,
why not blog about it? There are lots of great crafty blogs out there, and they
tend to do really well on Pinterest.
As with other highly visual niches, like fashion, lifestyle, and travel, you’ll need to be able to include great photos. You could monetize by using affiliate links to any crafting tools and supplies that you want to promote or by selling your crafted items through a marketplace like Etsy.
DIY Blog
Do you
enjoy decorating and remodeling your home? Or maybe you’ve gone further and
redesigned or even rebuilt your home. There are plenty of DIY blogs out there,
and this can be a great type of blogging to try if you enjoy writing tutorials
and “how-to” articles.
Parenting Blog
Do you
have kids? There are thousands of blogs out there about parenting, covering all
sorts of different angles. While you might think the niche is already full of
mommy bloggers, the audience for parenting blogs is so large that it’s
definitely worth considering.
To help
your parenting blog stand out, you’ll want a clear angle. You could write about
a stage of parenting (like parenting toddlers) or you could write for a certain
group of parents (like older parents or teen parents).
Educational Blog
Is there a
topic that you know well and that you could teach others about? That could
become a great niche for you.
For
instance, perhaps you’re a keen amateur photographer and you could write
detailed tutorials for beginners. Or maybe you’re an experienced developer and
you could offer tips for people learning to code.
Sites that
teach people how to do something can almost always be monetized through selling
ebooks, online courses, or other information products.
Food Blog
We all
need to eat! Blogs about food can be hugely popular. In this niche, you’ll
almost certainly be sharing recipes, so you’ll want to take photos that make
your food look great.
Again, it
helps to have an angle or specific area that your blog focuses on within the
broader niche. Perhaps you’ll be writing about quick and easy meals that taste
great or about gluten-free or dairy-free recipes.
Advertising, affiliate links, or your own recipe book could all be great ways to monetize your food blog.
Final Thoughts on Choosing
the Best Blogging Niche
You could spend forever trying to pick the very best blogging niche. Or you could start your blog and, six months or a year from now, you could be making good money from it.
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